Value and repeat behaviour
Separate high-value repeaters, dormant customers and other behavioural groups using actual stay and revenue history.
Hospitality Decision Intelligence
Turn guest records into audiences marketing can actually use.
Graphite Note helps hospitality and resort groups turn CRM, reservation and preference data into structured guest intelligence for targeting, segmentation and commercial decisions.
Use cases
From raw reservation history to commercial audiences.
Property and experience affinity
Combine property choices and available interest signals into usable audience attributes.
Compound campaign audiences
Combine demographic, behavioural and preference dimensions into targeting rules the marketing stack can consume.
Evidence at scale
Millions of guest records. One structured audience layer.
A published Graphite Note case study describes a multi-property resort group with more than 3.8 million guest accounts. The engagement produced four interoperable segmentation dimensions from raw CRM exports.
Read the full case studyPublished case
3.8M+ guest accounts segmented
Behavioural, property, demographic and interest dimensions created a reusable audience layer for commercial activation.
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Bring the CRM and the audience question.
We will scope the segmentation around how marketing actually activates it.