Decision intelligence for retail, eCommerce, CPG, telco, hospitality & manufacturing
Turn data into decisions that move the business.
Graphite Note turns first-party business data into decisions. Predict what happens next, identify what is actually driving the outcome, compare the feasible actions, and deliver the recommended move into the workflow.
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What Graphite Note does
Models are useful when they change a decision.
Graphite Note combines predictive models, causal evidence and optimisation around a specific business decision: what is likely to happen, what can change it, and which feasible action should happen next.
Beyond reporting
Dashboards describe the business. Graphite Note helps you change it.
What happened?
BI tracks performance and shows where the number moved.
What happens next?
Forecasting models show where demand, risk, and value are heading.
What should we change?
Test the available moves, choose the strongest one, and estimate its impact.
The decision chain
Every analysis ends with an action.
One continuous path from a business signal to a governed recommendation your team can execute. Example values below are illustrative.
Detect the change
Combine first-party business data and surface the outcome that needs attention.
−8.4%See what comes next
Forecast the likely outcome early enough to act.
30 daysIdentify what can change it
Use causal evidence where appropriate to separate actionable drivers from misleading correlations.
3 driversChoose the feasible move
Compare interventions under real constraints and rank them by expected business impact.
214 storesMove the outcome
Deliver the decision into the workflow and measure what changed.
+€1.8MDecision intelligence in practice
Less “interesting insight.” More measurable consequence.
See how businesses turned analysis into a specific next move.

Transforming Customer Targeting, 3x Conversion Rate Improvement
How True Corporation moved from gut-feel segmentation to ML-driven targeting — and tripled conversion rates in weeks.

320 Stores. One Number Each. Finally One They Could Trust.
How a European Specialty Retailer Replaced Estate-Wide Spreadsheet Guesswork with Store-Level Revenue Forecasts, Confidence Bands, and a Planning Cadence That Actually Held.

4% Scrap. The Dashboards Said Everything. They Explained Nothing.
How a European Manufacturer Stopped Guessing at Root Causes and Used Graphite Note Desicion Lever framework to Cut Scrap by 1.9 Percentage Points in Six Months.

From 39% Forecast Error to Decision-Ready Demand Intelligence
How a mid-market automotive parts distributor replaced ERP-default forecasting with a 50,000-SKU decision intelligence system

Guest Intelligence at Scale: Four-Dimension Audience Segmentation for a Major Resort Group
How Decision Intelligence gave a multi-property resort operator its first complete view of 3.8 million guests — without touching the CRM query interface.

From Gut Feel to CLV Score: How One Retailer Stopped Guessing Which Customers Were Worth Keeping
How a US Omnichannel Home Goods Retailer Used CLV Modelling to Identify At-Risk Customers Before They Churned, Score Every Buyer by Future Value, and Shift $4.1M in Marketing Spend to Where It Would Actually Return.
Enterprise delivery
We deliver the decision system, not software with a manual.
Graphite Note connects the data, builds the predictive and causal models, tests the evidence, and packages the recommended action for your team.
Security and governance
Serious decisions need serious controls.
Graphite Note operates certified information security and AI management systems.


Explore the decision stack
Clear pages for the capability you are actually looking for.
From AutoML and forecasting to causal inference, optimisation and embedded decision delivery.
GN Decision Packs
Six industry Decision Packs. Built around real business actions.
One Graphite Note Decision Intelligence engine underneath. Predictive models estimate what will happen, causal models identify what can change it, and optimisation helps select the best feasible action.
Bring us the decision your team cannot resolve.
We will show you what the data can prove, what it cannot, and where to act next.