Volume forecasting
Forecast demand by the brand, region, customer or time level used for planning.
CPG & Beverage Decision Intelligence
Move from volume drivers to commercial levers.
Graphite Note helps CPG and beverage teams forecast demand, understand which commercial and market drivers matter, and compare interventions across distribution, promotions, pricing context and other controllable levers.
Commercial decisions
Forecasting is the start, not the finish.
Commercial driver analysis
Separate meaningful drivers from noise across distribution, promotions, market context and other relevant signals.
What should change?
Compare feasible commercial moves and estimate the expected outcome before committing resources.
For breweries and beverage portfolios
Many signals move together. The decision still needs one next move.
Beverage demand can be influenced by seasonality, distribution, promotions, price context, media, weather and macroeconomic signals at the same time. Descriptive dashboards can show all of them without telling the commercial team which one is the lever.
Graphite Note combines predictive and causal workflows so the team can distinguish a useful signal from an intervention candidate.
Where is volume heading?
Build demand expectations early enough to change commercial or supply plans.
Which drivers can change volume?
Use causal analysis where the question concerns an intervention rather than an association.
Which move has the strongest expected effect?
Rank feasible actions against the target business outcome.
Decision IntelligenceFrom signal and prediction to a governed business action.AutoMLAutomate repetitive model-building work without losing business context.Causal Machine LearningSeparate drivers from correlations and estimate intervention effects.Predictive AnalyticsForecast demand, score customers and anticipate business outcomes.Decision OptimisationCompare feasible actions and rank them by expected business impact.Decision APIDeliver recommendations, expected impact and evidence into workflows.Embedded Decision IntelligenceAdd a decision layer to ERP, CRM, BI, workflow and vertical software.Build vs BuyA practical framework for deciding whether to build, buy or embed.
Bring the volume problem, drivers and available levers.
We will structure the decision around what the data can credibly support.