Targeting and next-best action
Use propensity, expected value and constraints to determine who should receive the next offer or intervention.
Retail Decision Intelligence
Forecast the number. Then decide what retail should do about it.
Graphite Note helps retailers connect demand forecasts, customer value models and decision logic to real choices about stock, staffing, targeting and retention.
Use cases
Decision-ready retail models.
Store planningCommercial action
Store-level revenue forecasting
Forecast at the level where managers allocate people, stock and capital, with uncertainty visible rather than hidden.
Customer valueCLV and retention prioritisation
Estimate future value and retention risk so acquisition and retention spend can follow customer economics.
Why DI matters in retail
Retail decisions happen below the top-line KPI.
A chain-level forecast can be accurate and still fail operations if decisions are made store by store. An average CLV can be correct and still waste budget if customer-level economics vary widely.
Decision intelligence pushes the model down to the unit where the decision happens and then connects the output to the available action.
Model where the decision is made
Store, customer, category, region or another execution unit.
Know where the forecast is fragile
Use confidence or risk information when it changes inventory or staffing choices.
Connect prediction to intervention
Decide where to allocate limited budget, capacity or attention.
Decision IntelligenceFrom signal and prediction to a governed business action.AutoMLAutomate repetitive model-building work without losing business context.Causal Machine LearningSeparate drivers from correlations and estimate intervention effects.Predictive AnalyticsForecast demand, score customers and anticipate business outcomes.Decision OptimisationCompare feasible actions and rank them by expected business impact.Decision APIDeliver recommendations, expected impact and evidence into workflows.Embedded Decision IntelligenceAdd a decision layer to ERP, CRM, BI, workflow and vertical software.Build vs BuyA practical framework for deciding whether to build, buy or embed.
Bring one stubborn retail decision.
We will scope the data, model and action around the outcome you need to move.