What is Graphite Note?
Graphite Note is a powerful tool that empowers digital marketing agencies to make informed and data-driven choices. Through analyzing key metrics and providing valuable insights, Graphite Note empowers agencies to optimize their marketing strategies and increase their clients’ revenue.
Graphite Note is an all-in-one, no-code Machine Learning platform that makes predictive analytics for digital agencies accessible to everyone. Graphite Note gives you a single platform to build, visualize, and explain Machine Learning models, without coding. Graphite Note combines data science with storytelling to help businesses:
- Fuel their growth with 100% data-driven business forecasts.
- Build Machine Learning models in just a few clicks.
- Share meaningful metrics, business forecasts, and action items with team members, decision-makers, and other stakeholders.
How do Digital Marketing Agencies Use Graphite Note?
Top digital marketing agencies have a secret weapon: Graphite Note. Graphite Note changes the way agencies approach data-driven marketing. Graphite Note combines cutting-edge data science with intuitive data storytelling capabilities. Graphite Note empowers agencies to uncover valuable insights hidden in vast datasets.
Using the power of data-driven decision-making, agencies can create more effective campaigns, better target their audience, and ultimately achieve higher ROI for their clients. Graphite Note provides a comprehensive suite of tools to help digital marketing agencies stay ahead of the competition and deliver measurable results to their clients.
Using Graphite Note, digital agencies can analyze historical data with ease. They can identify patterns, trends, and correlations that drive marketing success. The platform’s advanced algorithms help agencies predict customer churn and behavior. This enables proactive strategies to retain valuable customers and optimize campaigns.
Graphite Note’s data storytelling features enable agencies to communicate insights effectively to their stakeholders. They can create compelling narratives that resonate with clients and stakeholders. When presenting data in a visually engaging and easily digestible format, agencies can demonstrate the effects of their marketing efforts in an easy to understand way.
Graphite Note’s user-friendly interface makes it accessible to marketing professionals. Even people without extensive data science backgrounds can use Graphite Note. Graphite Note automates complex data processing tasks, saving agencies time and resources. Your agency teams can rather focus on creating and implementing innovative marketing strategies.
Graphite Note seamlessly integrates with various data sources and marketing platforms. It provides a comprehensive view of customer interactions across multiple channels. Agencies can analyze user behavior, preferences, and engagement levels in real-time, empowering their teams to make data-driven decisions and optimize campaigns on the fly.
Graphite Note gives top digital marketing agencies a competitive edge. They can consistently deliver superior results for their clients. The platform’s predictive capabilities help agencies stay ahead of market trends. They can anticipate customer needs and adapt their strategies as they need to.
Graphite Note’s collaborative features support teamwork and knowledge sharing within agencies. Marketing professionals can work together seamlessly, regardless of their location. They can share insights, discuss strategies, and make informed decisions collectively. This collaborative approach enhances creativity and drives innovation within the agency.
Graphite Note is an indispensable tool that empowers agencies to unlock the full potential of their data. Combining the power of data science and data storytelling, agencies can. They can deliver measurable results and exceed client expectations consistently.
Top digital marketing agencies recognize the value of Graphite Note. They invest in this secret weapon to stay ahead of the curve. With Graphite Note, digital agencies can drive growth, improve ROI, and establish themselves as industry leaders in the digital marketing space.
What companies most often lack is the resources and expertise to discover, deliver, and fuel advanced ways of scaling their business. With Graphite Note, you can tap into your raw data to predict, plan, and execute business strategies.
Who is Katana?
Katana is a remote, data-driven lead generation agency based in South Africa, servicing European clients. Relentless execution is what makes Katana’s campaigns a success.
How does Katana use Graphite Note for Paid Search?
You are only as good as the data you have. The ability to consistently deliver exceptional results, and continuously improve, requires the relentless pursuit towards unlocking the full potential of your data.
“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran
Here are some of the ways Katana uses Graphite Note in Paid Media:
Day Parting
Day Parting is a strategy whereby you schedule your paid ads to appear during specific times of the day, or days of the week. Google Ads’ day parting allows advertisers to choose when their ads are shown to the audience.
It’s common knowledge that certain days, times, or hours, work better than others for lead generation. The data has always been accessible, however, it’s difficult to analyze. With the help of Graphite Note’s ABC Cluster Model, Katana imported their data and got the answers they needed within 5 minutes.
Graphite Note’s algorithm revealed on which days Katana’s ads performed best. With this data, Katana knew on which days they should decrease the advertising budget. This enabled Katana to allocate more budget for their top-performing days.
The most important part of using Graphite Note for Katana: This highly demanding analysis took 5 minutes, was 100% accurate, and will always be. This freed up their team to work on higher priority items than “getting it into Excel.”
Headline Clustering
Headline Clustering helps you to associate the best-performing headlines and descriptions.
As an advertiser, Google and Facebook are not your friends. They abstract away much of the complexity to make it simple, so you can spend more money. You can’t blindly follow Google’s recommendations. Google, in particular, always recommends more headlines and descriptions.
For example: Your ad group has 20 headlines and 20 descriptions. This would entail running 400 ads, just to get through one round of testing. When you start adding more headlines and descriptions, you’re only extending your testing period. You’ll land up extending the period you’re paying Google to run terrible ads. What you really want to do is find the best ad, as quickly as possible.
Katana used Graphite Note to find out which ad headlines worked best. Through Graphite Note’s ABC Cluster Model, Katana identified what their best-performing headlines were. Katana then placed these headlines in every ad group. Using Graphite Note whittled down a manual job that would take two weeks, to just a matter of minutes.
This analysis is not available in Google Ads Manager.
“With the help of Graphite Note’s ABC Cluster Model, we imported our data and got the answers we needed within 5 minutes. This highly demanding analysis took 5 minutes, was 100% accurate, and will always be. This frees up our team to work on higher priority items.”
Katana, Lead Generation Agency
The abundance of data generated from marketing channels often goes unused by marketing agencies. What makes Katana stand out from its competitors is that it uses Machine Learning tools, like Graphite Note, to analyze data. Through transforming raw data into actionable insights, digital agencies can make data-driven decisions that propel their campaigns to new heights. Graphite Note can open doors for your agency that most marketers don’t know exist.
