Target variables guide the machine learning process. Target variables provide a benchmark for your machine learning model's performance. You can...

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What is decision science? Decision science is an interdisciplinary field. Decision sciences combine techniques and theories. Decision science includes:mathematics, statistics,...

What is prescriptive data analytics? Prescriptive data analytics help you forecast the future and make informed choices. Prescriptive data analysis guides...

Machine learning and marketing Using machine learning for marketing is a must. Relying on intuition and guesswork no longer works...