Perspective: My journey from descriptive analytics to predictive and causal modeling I spent years building what everyone called the “data...

Retail & Consumer Goods: Time Series Forecasting with External Drivers The Business Question This Model Answers How accurately can we...

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The Problem and the Challenge Every executive has lived the promotion paradox. You launch a discount, your dashboards light up,...

In consumer goods, “innovation” often means slapping a new flavor on an existing product and calling it strategy. Mango Coke....

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