About Graphite Note

We build models around decisions, not dashboards.

Graphite Note is a decision intelligence company. We help commercial and operational teams design and execute real business decisions using predictive analytics, AutoML, causal machine learning and optimisation.

Our position

Not another dashboard. Not a generic chatbot.

Dashboards are useful for reporting. Chat interfaces are useful for interaction. Neither automatically solves the quantitative work required to forecast an outcome, isolate causal drivers, compare interventions and estimate business impact.

That is the layer Graphite Note focuses on.

PREDICTIVE

What happens next?

Forecasting, scoring and other predictive models for decision-ready outcomes.

CAUSAL

What changes the outcome?

Causal workflows for intervention questions where correlation is not enough.

OPTIMISATION

What should we do?

Decision logic that combines expected effect, constraints and feasible actions.

Founders

Built by people who have spent years turning data into commercial decisions.

Founder

Hrvoje Smolic

A second-time founder with a Masters in Astrophysics and over 20 years of experience in business intelligence and data visualisation. As the CEO of Qualia Data Sciences from 2012 to 2021, Hrvoje launched four SaaS products, serving over 15,000 clients. Hrvoje brings a unique insight into the problem Graphite Note solves and the opportunity it presents for SMBs.

Founder

Vinnie Lynch

Also a second-time founder, Vinnie is an experienced start-up entrepreneur and sales scientist. He served as the CEO of Donseed from 2007 to 2013, which was sold to Causeway Technologies in 2014. Later, he was the VP Sales at Taxback International and a Sales Growth Consultant. Vinnie has a proven track record in execution and growth.

Security and governance

Built for decisions that need controls.

Graphite Note operates certified information-security and AI-management systems.

ISO 27001:2022 certified
ISO 42001:2023 certified
International delivery

Partner network across Europe, North America and Latin America.

Graphite Note works directly and with solution partners to deliver decision-intelligence projects and embedded capabilities.

Where we work

Commercial and operational decisions with measurable outcomes.

Retail & CPG

Demand, targeting and commercial levers

Forecasting, customer prioritisation and decision support for commercial teams.

Manufacturing

Drivers, quality and process interventions

Use predictive and causal models to prioritise operational changes.

Telco & Hospitality

Customer value and segmentation

Turn large customer datasets into actionable targeting and audience decisions.

Bring us the business decision.

We will tell you whether the data can support it and what the sensible modelling route looks like.