Decision Intelligence for Retail, CPG, and Manufacturing
Turn data into decisions that actually move the business.
Graphite Note helps you predict outcomes, prove what changed because of your actions, and prescribe what to do next. No jargon. No dashboards pretending to be strategy.
Time to value: see decisions and impact in weeks, not quarters.
Cost: often less than one senior data scientist.
“... a must have for business looking to leverage AI...”
Hitesh Motwani, AI trainer and expert, Skillopedia
Decision Questions That Actually Matter
A few real examples of the decisions teams struggle with every day.
Promotions
A promotion spikes revenue.
The real question is not “How big was the spike?”
It is: Did the promotion create new sales, or just pull demand forward at a discount?
Why it matters:
Selling earlier for less looks like growth. Often, it isn’t.
Demand Forecasting
The forecast says demand will drop next month.
The real question is not “How accurate is the forecast?”
It is: What caused the drop, and which action could actually prevent it?
Why it matters:
Accurate forecasts without action plans still lead to lost revenue.
Customer Segmentation
A loyalty campaign shows high redemption.
The real question is not “Did customers use the offer?”
It is: Did the offer change behavior, or reward customers who would buy anyway?
Why it matters:
Discounting loyal customers feels good. It often wastes budget.
Scrap Reduction
Scrap rate goes down after a process change.
The real question is not “How much did scrap drop?”
It is: Did the change actually improve the process, or did teams just reclassify defects or slow production?
Why it matters:
Reported scrap improvements often mask hidden cost elsewhere.
Inventory Availability
Stockouts decrease this quarter.
The real question is not “Did availability improve?”
It is: Was it better planning, or did teams simply overstock to be safe?
Why it matters:
Availability gains that inflate inventory quietly destroy margin.
Dashboards only show what happened.
Useful for reporting and tracking performance over time.
They do not tell you what will change if you act differently tomorrow.
Predictions show what might happen.
A solid step beyond reporting.
They still do not explain which action caused the outcome, or which move is worth making.
Decision Impact shows what will change.
Test “what if” moves before you commit.
Estimate real uplift and turn insight into clear next steps.
Graphite Note combines predictive models with Decision Impact modeling and an execution layer that connects analysis to action.
What is Decision Intelligence?
See how Graphite Note turns raw data into clear, prescriptive actions and strategies
Our Decision Intelligence Stack
Predict
Forecast what will happen across the business.
Demand forecasting, churn and retention risk, customer value and segmentation, price sensitivity, propensity to buy, and inventory needs, built on your data and delivered for real planning use.
Understand Cause
See why results move, not just that they moved.
Identify the true drivers behind demand, churn, or margin, and test “what if” scenarios to understand which levers actually change outcomes.
Decide What to Do Next
Turn insight into clear action.
Prioritized recommendations with expected impact, timing, and focus, packaged as decision-ready playbooks your teams can execute.
Stop guessing. Start with Decision Impact Models.
Dashboards tell you what already happened.
Predictive models show what might happen next.
A Decision Impact Model shows what will change when you take an action.
It answers real business questions, like:
• What happens if we change price by 10 percent
• Which customers will actually respond to an offer, not just buy anyway
• Which action gives the highest lift in revenue, margin, or retention under real-world constraints
This is the difference between reporting, predicting, and shaping the outcome.
What You Can Do Today
These are just some of the ways Graphite Note drives impact across your business:
Use Case | Predict | Understand | Prescribe |
|---|---|---|---|
Market Share Analysis | Category share trends | Competitor impact scenarios | Identify top 3 segments to out-execute competitors |
Manufacturing Defect Detection | Real-time anomaly scores | Root-cause analysis by machine & shift | Trigger line halt & schedule maintenance |
Promotion Optimization | Promo response forecasts | Uplift by segment | Send 10% off to Persuadables only |
Demand Forecasting | Weekly SKU forecasts | Impact of price/promo on volume | Reorder by +17% for SKU 324 before 3 Aug |
Churn Prevention | Customer risk scores | Which customers are persuadable | Target Beta segment with 10% loyalty credit |
CLTV Boost | Projected lifetime value | Which offers increase LTV | Bundle Product A + B to raise AOV by €8 |
RFM / Segmentation | RFM segment discovery | Causal drivers by segment | Shift budget Gamma → Alpha to raise AOV by $8.7 |
Basket Analysis | Item affinity patterns | Lift from bundle promotions | Add “Often Bought With” widget for X + Y |
From data to decision—fast
1. Connect
Upload CSVs, hook up relational databases, or send data via API—no engineering hoops to jump through.
2. Model
Our AutoML engine automatically picks and tunes the best predictive & causal algorithms for your unique dataset.
3. Explain
Get plain-English breakdowns of key drivers, factor importance, and “what-if” scenario analyses.
4. Prescribe
Receive next-best-action recommendations—complete with budget, audience, timing, and expected impact.
5. Activate
Pull predictions and prescriptions back into your tools (email, ads, CRM, ops) via API. Track uplift, retrain models, and iterate—effortlessly.
Tech + Managed Service = Impact
Our in-house Managed Services team handles integration, customization, and hands-on coaching—so your AI initiative delivers real value, not shelf-ware.
Enterprise plan comes with Managed Services by default to ensure your success.
ENTERPRISE
Decision Intelligence Suite
From $50,000/year
✔️ Full predictive + causal modeling
• Prescriptive playbooks & activation
• Highest‑performance infrastructure & dedicated compute
• custom numbers of Models, Users, Data Rows
• Onboarding & managed services
• Dedicated account & success team, full support
• ISO 27001 and ISO 42001
Flexible rollout packages available—we tailor everything to your data, workflows, and objectives.
LEARNING AND EXPLORATION
SANDBOX
Explore ideas before committing to production.
❌ No causal models, uplift analysis, or prescriptive activation tools
• No‑code predictive templates only
• Limited dataset rows, models, users & server power
• Core dashboards & explanations only
• Email and Docs support only
This environment is designed for learning and exploration.
It is not intended for production use, decision impact analysis, or enterprise workloads.
Capability | SANDBOX | Enterprise |
|---|---|---|
Predictive models | Limited | Included |
Causal inference & uplift | — | Included |
Prescriptive next‑best‑action | Limited | Full
|
Connectors / Users + Models | Limited | All / Custom |
Infrastructure | Basic performance | Dedicated, high‑performance |
Onboarding | Self‑guided | success team + managed services |