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The Importance of Repeat Customers and Second Purchases in Growing Your Business
October 20, 2021
When growing an online business, nothing quite matches up to the feeling of receiving a...
The Power of Cohort Analysis
September 24, 2021
Cohort analysis is a helpful e-commerce tool to help you optimize your marketing and promotion...
Time Series Forecasting
August 3, 2021
What is Time Series Forecasting? Whenever data is recorded at regular time intervals, it is...
Why Dashboards are Failing, and Why Data Storytelling is the Answer
June 15, 2021
Or how to spend less time explaining to your colleagues what's happening, over and over...
New vs Returning Customers: Who’s More Important in E-commerce & Retail?
May 28, 2021
Whether you’re in e-commerce or retail, your customers are your undisputed gods. The dilemma that...
RFM Analysis and Its Role in Customer Valuation
May 17, 2021
"Instead of focusing on the competition, focus on the customer." - Scott Cook Every marketer...
Why Data Storytellers Will Be Invaluable For Defining The Next Decade Of Data.
May 5, 2021
Most businesses in today's world need data to survive and become a success. To understand...
There is a way to improve Data Literacy in Companies today
April 28, 2021
Over the last decade, data has become an important part of any organization. But over...
Brains are built for visuals, but hearts turn on stories
April 16, 2021
Yes, the charts are important… For every executive who is about to pull up the...
What to do about a shortage of Data Scientists Today?
April 16, 2021
Everyone needs data science… With the volumes of data generated globally due to the advent...
Let's rethink the whole data analytics space. Together.
April 15, 2021
Let's rethink the whole data analytics and business intelligence space. Together. Why Graphite? With Graphite,...
5 Ways Small Business Owners Can Leverage Predictive Analytics for Better Results
March 18, 2021
Small businesses can struggle to gather and integrate bigger and better data. In today’s cut-throat...
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